FEVO

Director of Content Strategy

FEVO provides 800+ world-class brands in sports, music and live entertainment with revolutionary e-commerce software that helps them sell more tickets, reach new fans and capture more customer data.

  • Led complete reimagining of brand identity and brand voice, culminating in a “brand bible” ensuring internal alignment and scalable, cohesive storytelling across all external touchpoints. 

  • Worked closely with CEO and CCO to relaunch the FEVO website in order to more accurately and holistically tell FEVO’s brand story and detail the company’s value proposition.

  • Captained a reimagining of content marketing strategy and goals. Built calendar and executed content across various formats and distribution channels (video, photography, social, blog posts, experiential, etc.)

  • Led brand marketing audit and overhaul to rethink strategies and create improved workflows across website, sales decks, product marketing materials, email newsletters, social media posts, event collateral and more

  • Worked directly with the sales team to create sales pitches and decks to sell through over $5M in partnership deals.

  • Worked hand-in-hand with the product marketing team to create a content calendar that reached new and existing audiences across email, social and webinars, overhauling the case study process and devising new and engaging methods for delivering vital product news to clients. This new content creation pipeline was branded as FEVO Academy and presented to clients as a new all-in-one portal to keep them up to date on what is new and how best to use the product. Product marketing email open rates doubled.

  • Led ideation and execution of brand activations across high profile events such as F1 Austin, Sport Industry Awards, EVMC and more.

InsideHook

Director of Partnerships and User Acquisition

Consulting Clients

InsideHook is a digital lifestyle publication helping millions of readers develop and maintain a meaningful, ongoing connection to the worlds of culture, wellness and leisure.

  • Launched affiliate program that by time of departure was producing 20+ articles a week and driving over $250k in revenue. Negotiated partnerships across a wide variety of brands and pitched/wrote content as well. 

  • Managed marketing budget and strategy across all email acquisition and retention initiatives leading to a growth rate of 15% YoY and email open rates above industry average. 

  • Captained content distribution initiatives leading to 20% YoY PV growth which lead to increased affiliate sales and email subscriptions. 

  • Led development of travel content partnerships brings in $100k+ RR annually, including the ideation and presentation of branded content initiatives

  • Launched two email products: The Goods (product focused) and The Journey (travel focused) and grew those each to over 50k within the first year, maintaining above industry average open rates.

  • Conceive, wrote and produced branded written and video content for clients like Mercedes Benz, Tag Heuer, Samsung and more.

  • I worked with Here Magazine, the editorial arm of Away Luggage, on content strategy and growth strategy. In my time there I grew their email list 3x with increased engagement.

  • I worked with the Daily Upside, a financial news newsletter, on growth and positioning strategy. I unlocked new growth channels and doubled the email size while maintaining engagement.

  • I worked with skincare startup Fig. 1 on content strategy and positioning, specifically on how to surprise and delight subscribers with valuable content that wasn’t asking for them to purchase any products. This helped to build brand equity and engender good will with returning and potential clients.

  • I worked with Happy Flower, a cpg cannabis beverage, to create a consistent brand voice and draft copy for brand packaging, website and more.

  • I worked with Compass to curate lists of properties around a certain theme and write enticing property descriptions to highlighted positive attributes in an SEO friendly way